MapInfo - locating the right strategies

As a global provider of location-based information and software, MapInfo entrusted the development and hosting of www.mapinfo.co.uk, as well as its comprehensive websites for Europe, to BBI. The successful working relationship has also benefited from BBI's wider service range, bringing strategies reached through consultation to promote MapInfo's mapping, routing and geocoding solutions.

The process resulted in:

• Production of off-line CDs covering a software product data catalogue and other resources
• In-house provision of project artwork and print sourcing expertise
• Projects carried out to meet stringent budget conditions
• Flexible pricing structures introduced, including setting off part of consultancy payments against related projects

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