(June 2006)

MPS UK has recently completed the production of a suite of 1536mm x 1028mm pvc posters for arc Clean Car Centres, the UK's largest car wash company with over 300 sites nationwide.

arc wanted to move away from their simple, on-site, price promotion posters. Therefore, after conducting research, MPS recommended a range of lifestyle posters to target wider audience groups. These carry more focused and relevant messages, supported with appropriate imagery. This concept has been developed to allow arc to build a broader, less cost-orientated, client base with the emphasis on quality products and service.

MPS managed the whole process from the ideas stage right through to print production and delivery of the posters to arc's regional managers.

arc Clean Car Centres is part of the IMO Car Wash Group, the largest car wash company in the world with over 800 centres throughout Europe.