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To be compliant with the new cookie law, introduced by the ICO in May 2011 and which is active from May 26th 2012, businesses have to demonstrate that they are actively seeking website visitors’ permission to place cookies on their viewing device, therefore instigating an opt-in process for cookie placement.
The maximum penalty for failure to comply with this new law is £500,000.
This 15 page ICC guide provides useful information and advice on how to approach the new cookie law and defines the cookies used on websites into four separate categories (although, naturally, there is a degree of overlap).
The categories they use are, in broad terms:
- Strictly necessary cookies (make the website work so no opt-in required)
- Performance cookies (includes analytics - opt-in required)
- Functionality cookies (remembering visitor actions etc. - opt-in required)
- Targeting or Advertising cookies (self-explanatory - opt-in required)
No 1 does not require an opt-in and no’s 2 & 3 do not require a proper opt-in according to the ICC guide, with only the targeting/advertising cookies requiring the ‘tick-box’ option or similar.
Achieving compliancy is gained through a three stage process:
First: Conduct a cookie audit to evaluate all the cookies used on your website and their functionality.
Third: Produce the appropriate opt-in statement/action, which will be dependent on the type(s) of cookies used and their function.
At only £395 for our complete cookie law compliance solution, can you afford not to take us up on our offer. Afterall, this three-step process is simple and painless, unlike being fined £500,000!
For further information on this subject please read our series of blog articles or contact us directly by emailing email@example.com
*These prices exclude VAT and are based on a standard website with more involved and complex websites costing more. Rest assured all projects will be fully quoted before commencement. Please contact us now for more information and to get your website reviewed for compliancy.