From our design studio in High Wycombe we have worked on many Flash animation projects since 1998 and we have seen first hand how the use of Flash for websites has evolved over time.
When website owners first discovered Flash there was an explosion across the internet of sites using the dreaded “Splash Flash Home Page”. An eye-wateringly loud design would suddenly swirl, judder and pulsate when a homepage was opened to let the visitor know they had arrived at a leading edge destination. Of course, this use of Flash was terrible at providing information to website visitors, was virtually impossible to navigate past and had absolutely no SEO benefits.
Flash has now come of age and at BBI we are often asked to develop interactive Flash tools that provide a real service to visitors coming to a website and thereby give it real “stickability”.
Using Flash animation or Jquery coding to fulfil a purpose and provide a genuinely useful service to website visitors is where we see the best use of animation, especially on business to business internet sites (hence our BBI name).
Working in B2B internet marketing since 1997, we have years of experience in delivering Flash animation for our clients’ sites which provide a purpose for their end users; from Carousels of products, through to interactive maps and even exploding chocolate bars!
A note of caution:
Flash animation can be part of the process of developing sites and should be used for a good reason, not because it “looks good”. If you have any questions on how best to integrate Flash animation into your website then please contact us.