Just as businesses realised around 1996 that they needed a website, so history is now repeating itself with the mobile Internet. The rate at which mobile devices are used to view the Internet has accelerated and taken everyone by surprise; in 2010 analysts believed there would be more smartphones than PCs in 2015. In 2011 that forecast was brought forward with the expected date of smartphones outnumbering PCs revised to 2013. Smartphones outnumber PCs NOW (January 2012).
Around half of smartphone users interviewed by Compuware in 2011 said they would give up waiting for a website to load on their phone after five seconds. How does your website perform? Even if your website does load quickly enough, what do mobile visitors find? Is the text clear (even in low light)? Is the navigation easy? Is the website ‘thumb-friendly?’
Essential qualities of a successful mobile website:
- Quick to load
- Thumb-friendly (big buttons)
- Single-column display (no side-scrolling)
- Click to call telephone number
- No Flash
- Clear graphics and text in any light
At BBI, we have been working on mobile websites since 2010 (see ours here). At our High Wycombe offices we have invested heavily in the right technology and skills to allow us to create mobile websites that truly deliver the experience mobile users desire.
From only £375+VAT for a mobile brochure website, and with lead times as short as 5 working days, can you afford not to win over your website’s mobile audience?
Call us now on 01494 452600 to discuss your mobile website requirements or email us at info@bbi.co.uk