The first of a new series of websites has been designed and developed by BBI for Fromm Packaging. Specifically covering their Stretchwrap products and services, the website provides a full presentation of the range of films, machinery and technical support available. The launch of www.frommstretchwrap.co.uk meets the strategic need identified by Fromm to cater for specific target audiences by separate divisional websites, since customers frequently require to focus on a single product area without referring to other categories. The same thinking is behind the implementation of separate websites for the Strapping and Airpad divisions being currently planned for BBI to undertake.

BBI has a long-standing relationship with Fromm Packaging and is responsible for designing and hosting the company’s primary UK company website at www.fromm-pack.co.uk. This experience has ensured that the new website content strictly adheres to company branding, style and technical presentation.

One unique application web development project for the Stretchwrap site is the bespoke calculator module created by the BBI team. This unique and invaluable tool at www.frommstretchwrap.co.uk/Films/FilmCalculator.aspx provides an estimated pre-stretch performance level based on the type of Stretchwrap film being used, the number of revolutions applied to the load tested, load circumference and the stretch film weight.

The user just inputs the information required, emails Fromm on the simple contact form provided and will normally receive a response in 60 seconds. The calculator is easy to use and can generate significant cost savings and waste reduction for businesses.