Content writing services provided by BBI Brandboost

Copywriting Services

To communicate successfully with targeted audiences, businesses need to provide high quality website content and online content marketing material that is relevant, engaging and skilfully optimised for search engines. The quality, depth and relevance of content is a key factor in successful organic SEO and skilfully worded copy helps to direct the web user to specific information of interest.

Copywriting is a vital support to the effective use of images, videos and interactive functionality that can make a website visit enlightening and rewarding. Skilful content writing that produces informative, relevant and readable content completes and underpins a constructive user experience. Updating and refreshing excellent web content will further enhance brand perception and encourage return website visits, as well as exerting a positive SEO value.

To produce truly exceptional written content, you have to have a strong grasp of subject matter, so we ensure that we fully understand the client’s business and objectives through consultation and research. This knowledge is invaluable in implementing focused communications with the client’s target audiences.

Content that we produce will be created with the objectives of being found, remembered and of driving traffic and business to your website.

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Why Choose BBI Brandboost?

BBI Brandboost fields a gifted team dedicated to copywriting at our High Wycombe based agency that carries out diverse website and content marketing projects across a range of sectors, including manufacturing, business, finance, healthcare, education, the environment and many more.

We can offer an extensive variety of content writing skills, having cultivated a team of exceptional in-house creative talent over the many years we have been in business. Our long-established experience in web services, content marketing, and communications as a PR agency is invaluable, as it provides us with many and varied successful approaches to content creation. Copywriting material we produce for clients on a daily basis ranges from engaging and pithy updates on Twitter to in-depth descriptions of products, services and industry issues on websites and within trade press.

The content writing environment has also changed from the days when web visitors were thought to be too impatient to scroll down to read more. Google has consistently rewarded high quality informative content in page ranking, which has been very helpful in upgrading the value of written material on the web. Also, the huge rise in mobile usage has given people the time and flexibility to access content when and where they wish and, if it meets their expectations, they will read and absorb it in full.

Given the flexible and agile structure of our business, BBI Brandboost content writers can work in close collaboration both amongst themselves and with our management and technical operations teams. This ensures that we can bring a mix of all our capabilities to bear on any given content writing project.

Copywriting High Wycombe

PR Agency in High Wycombe

Our Services Include

  • Website copywriting
  • Proposals and reports
  • Social networking
  • News releases
  • Email marketing and e-newsletters
  • Technical articles
  • Content marketing copy
  • Online and print media promotions
  • Presentation scripts
  • Online and print brochures
  • Tender documents
  • Video scriptwriting


From the experience of our team that has been busily copywriting in High Wycombe for many years, here are some useful content writing tips that we have found successful in our experience:

1) Use of generic terms, avoiding over-use of brand-focused content

71% of all searches begin with a generic term. So if your content is bloated with brand-centric and feature led copy, extolling the virtues of your product in a keyword-focused way, chances are your site will turn up somewhere on page 12 of Google. Your approach to content marketing needs to answer buyers’ questions and provide genuine and useful information.

2) Find the right tone

Thirty times more searches on mobile phones are spoken rather than typed. This means your website copywriting content needs to reflect search terms that are more conversational and presents information that answers practical questions. Product-promoting sentences will switch off Google and visitors to your site.

3) Hit the right target

It is unlikely to be the MD or CEO researching options. Instead, the B2B buying journey is likely to be kick-started by the end-user of your product or service who will make a recommendation to the decision maker once all the facts have been collated. Content marketing copy directed at top-level executives is likely to miss the target.

4) Choose your words wisely

Statistics show that before making contact with a potential supplier, B2B buyers perform an average of 12 searches. Your website content needs to grab the buyer’s attention if it has any chance of becoming that 1-in-12 that converts the visitor into a lead. Too many words, excessively long paragraphs and dense text can be hard-going. Use persuasive or descriptive headings and bullet or numbered points to break up your text. Carefully chosen and well positioned images always help.

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