PPC and AdWords can greatly enhance any marketing campaign with targeted advertisements

PPC & Adwords

PPC advertising offers a cost-effective solution to boost your business through improving your online profile, and allows your organisation’s website to appear above competitors or organic listings in search engine results.

Google Ads (formerly known as Adwords) offer a paid route to prominence on Google pages. It can be a very useful way to bring your business high search engine visibility without the inevitable delays of using organic SEO to improve rankings.

Although pay-per-click advertising has no dependencies on SEO or Google Algorithmic changes, it can be particularly effective if used in conjunction with organic SEO. It is similar to the powerful impact that a display ad in the press can exert when running with complementary editorial. With Google Ads you pay for Google space/ranking while with organic SEO you earn it.

PPC and Google Ads can offer businesses fast, measurable results, targeted to the right audience whilst increasing brand awareness. As well as being a great way to target local business, PPC and Google Ads can also be used to test your marketing strategies for different mediums, due to its rapid and concise results.

Creating trustworthy ads

Why Choose BBI Brandboost?

At BBI Brandboost, we believe that an investment in any form of paid advertising should at the very least yield positive results. Our technical operations, and marketing team deliver high return campaigns, for global companies as well as SMEs. Through taking the time to understand your business inside-out we know there is no one-size-fits-all approach to our work.

We offer advice, implementation of PPC strategies, and the skills needed to utilise this method with strategic focus to maximise the SEO benefits for business. Our PPC services integrate strong placement, scheduling and copywriting skills, which allows us to offer effective, focused and targeted ad campaigns across a variety of online channels.

With a diverse and in-depth knowledge of online media, BBI Brandboost's PPC marketing High Wycombe based team is able to create and implement Google Ads in order to promote your business on the appropriate channels to the selected audiences.

Tracking, analysing and targeting website visits, allows us to present relevant messages to specific targets through re-marketing. This can dramatically improve your conversion rates and meet ROI objectives.

Each of our recommendations, campaigns and innovative ideas are backed up with facts and figures, to ensure our PPC services use combinations of tried and tested techniques get the best results for you. BBI Brandboost pride ourselves on making the most of any budget, investing in our own team in order to stay ahead of the competition, to make sure you can too.

BBI Brandboost deliver AdWords to promote your business on the right channels to the right audience

PPC marketing High Wycombe

Our services include

  • Competitor research: Evaluating SEO and marketing activities of key competitors in your business sector to determine and build positioning.
  • Keyword research: Discovering and testing key search terms that will attract traffic to websites and social/communication hubs.
  • Targeting: Identifying target audiences and designing ads to complement their interests.
  • Ad copy creation: Producing engaging ad content tailored for business sector targets.
  • Optimisation: Using Google Ads to tactically boost positioning in Google search page rankings, either with or without SEO support.
  • Bid optimisation: Our PPC services include undertaking the PPC/Google Ads bid process to gain optimum search term opportunities at competitive cost to meet strategic SEO objectives.
  • Reporting: Providing statistics and analysis to describe current positioning in relation to planned SEO programmes, with recommendations for future actions.

Creating trustworthy PPC ads

A BBC investigation has found that Google failed to stop "shyster" websites from advertising on its platform, despite having previously promised to fix the problem. In fact, during this 12-month investigation, spam adverts were found for expensive third-party sellers with every search that investigators made.

To take one example, in the UK changing the address on your driving licence is free. However, the BBC found that Google consistently showed adverts for services charging £49.99

Websites advertising in this way go against Google’s own policy commitments and they have stated that: "We have strict policies that govern the types of ads and advertisers we allow on our platforms. We only allow governments or their delegated providers to advertise for official documents or services."

In a recent article we talked about the power of PPC marketing and the vast audience reach it can have. This could be why companies look to take advantage of Google and create scam ads.

In order to develop trust through Google advertising it is important to:

  • Eliminate grammar and spelling errors: Clear and concise copy without any mistakes will demonstrate a professional approach and show that you have taken time over creating your Google ads.
  • Use high quality images: Blurry images could deter users from clicking on your Google ads and present the view that the images are fake. The quality and choice of images used in ads is as important as the quality of written text. Both of these elements influence target users when they decide whether to engage with a brand.
  • Show you're telling the truth: Ads which appear to make wild and false claims are likely to be deemed untrustworthy. Therefore ad copy should be clear about what a business can actually offer. It is also important that the linking landing page should relate accurately to what the ad talks about, otherwise the target audience could feel that they are being misled.

Honest advertising allows a business to:

  • Stand out from competitors: With over 63,000 search queries being processed by Google every second, it can be hard to stand out from the crowd. Being informative and accurate about what you offer right from the start can help to attract a user’s attention and engage their interest. Added to the originality and creativity necessary in any high-quality advertising, a direct approach which is free from hype and demonstrates integrity will help build a positive brand image.  
  • Build trust: It is important to ensure that mistakes are not made that could damage trust and respect in a business. For example, if the ad is promoting a special offer, but carries a link leading to a landing page where the content is not relevant to that offer, then the web user that clicked on the ad will naturally be frustrated, making them unlikely to stay on the site.

A Google ads campaign which is clearly defined and focused will not only attract targeted traffic to a company's website but also stimulate public awareness and positive perceptions of the brand.

If you require support in creating ads and are in need of a professional marketing company then BBI Brandboost would be happy to help. We pride ourselves on making the most out of any budget, with a highly skilled marketing and technical team that will be fully committed to ensuring that your business stands out from the competition.

Our team will ensure that your ads are fully optimised to showcase what your business offers and create that all important trust between user and business. For more information about how we can help please contact us now.

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Booking Google Ads and other PPC options, such as Facebook ads, can seem to be fairly straightforward. However the bidding process is potentially time-consuming and requires expertise in using a given budget to best effect and with maximum focus on key phrases and target audiences. Our experience in undertaking PPC marketing for High Wycombe based clients and businesses elsewhere has shown us that expertise is also invaluable in being able to integrate PPC with other elements of the marketing mix. In other words, this PPC services option works best in tandem with SEO, social media and other online communication strategies.

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