All Ways Tailormade (AWTM) is a specialist tour operator offering high quality bespoke holidays to New Zealand, Australia and the South Pacific islands. The company is ATOL licence protected and is a member of ABTA and of PATA (Pacific Asia Travel Association).
AWTM is owned and managed by native ‘Kiwis’ that have exceptional travel industry experience and a dedication to offer their clients the holiday of a lifetime in any or all of their destinations. Their many contacts and extensive local knowledge within these areas allows them to offer a fantastic variety of experiences. These range from wildlife excursions to boutique winery visits and from trips to Lord of the Rings filming locations to dark sky astronomical experiences taking in the constellations of the Southern Hemisphere.
The travel industry is highly competitive and there are many enticing long-haul destinations vying for attention in marketplace. There are also numerous travel companies offering consumers holiday options in the destinations covered by AWTM. BBI Brandboost was appointed by this outstanding travel specialist to communicate its unique selling points to its target audiences.
After learning our client's goals online and gaining a good understanding of the seasonal nature of their business, we recommended AWTM take a digital marketing programme based on our flexible Brandboost Credits formula. This would allow us to undertake differing levels of activity depending on the client's seasonal requirements, while providing a consistent level of expenditure.
Since starting the digital marketing programme for AWTM, we have increased their exposure in the competitive consumer travel marketplace. We have supported the company by generating social media engagement and by undertaking and implementing on-page content and Meta data actions to improve the organic SEO of the AWTM website. Focused pay-per-click advertising has been used to enhance visibility online. The attractive nature of AWTM’s business has also created opportunities for video animations and interactive concepts to enhance AWTM’s online presentation.
The level of engagement on the All Ways Tailormade Twitter and Facebook accounts is continually increasing as is traffic to the company website. These actions in turn have led to a higher level of interest converting to genuine leads for the company. In all our marketing activities we have aimed to highlight the genuine friendly personal service of AWTM and its commitment to offering its clients truly brilliant travel experiences individually tailored to their aspirations. Significant progress has been made in achieving these objectives.