Schwank PR Case Study

With its headquarters based in Germany, Schwank is a world leading manufacturer of gas-fired infrared radiant heaters. Schwank UK has been a client of BBI Brandboost since 2002, utilising a range of our services including SEO, content writing, social networking, email marketing and ecommerce website design.

From the outset, PR (public relations) has been a key service we have provided for Schwank UK. The objective has been to communicate the high quality, excellent performance, energy efficiency and environmental benefits of Schwank’s broad range of HVAC products and systems.

With Schwank HVAC applications in operation across many sectors, from distribution centres to sports stadiums and from aircraft hangars to pubs and restaurants, there has been a wide variety of potential target markets to influence.

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PR is a continuing communications process and its benefits feed in to the other services that we provide for Schwank. Good contacts have been established with targeted media and focused strategies have resulted in high quality content reaching the audiences the client wishes to inform and influence.

Successes achieved by the PR programme for Schwank have been partly due to the integrated approach to marketing that we have been able to offer this client. We believe that PR works best when it synergises with other marketing and web based initiatives. BBI Brandboost has the teamwork skills and expertise to offer this holistic approach and has achieved excellent results through its application.

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