What is Social Media Marketing?
Social media marketing is invaluable for driving traffic online, cultivating an engaged audience and creating brand awareness. It not only requires producing excellent and focused content, but also involves keeping up with current issues, national trends and local activity specific to the client’s business.
There are multiple social media channels which offer opportunities for engagement with differing B2B and B2C target audiences. It is important to focus on the network or networks offering the kind of outlook and opportunities for the corporate values and presentation of content most suitable for the business concerned. Once chosen, each channel must be used regularly and skilfully to build brand awareness and user engagement.
These are some of the key aspects that need to be taken into account when creating an effective social networking strategy. In the ever changing online environment, the need for specified targeting is becoming more important than ever. Effectively analysing the behaviour of different demographics, allows us to penetrate the right audiences and generate successful campaigns for our clients.
Our team has extensive expertise in a number of marketing disciplines, allowing us to manage social media accounts for clients and adapting content and tactics for their individual needs.
Click here to find out why you should choose BBI Brandboost
At BBI Brandboost, creative meets technical and experience meets innovation. Combining the specialised knowledge of our operations team with the talents of our creative people, gives us the ability to produce the most innovative campaigns and technical designs you could imagine.
Every business has a story to tell, and communicating your message across social media involves targeting and tailoring your content to your audience in a way that is coherent and engaging.
We have a great deal of experience in social media marketing because we have tried and tested different approaches over time. For instance we are adept at integrating PPC social media ads, and targeted posts into creative and engaging campaigns.
There are a wide range of strategies that can be adopted and we have the in-house experience and talent to deliver them across widely differing industry sectors. Utilising our range of online tools, we are able manage social media accounts successfully to reach specific audiences organically, through boosted posts and targeted campaigns.
Bringing in marketing and communications strategies onto social media networks in such a way engages the specific audiences for those channels. Social media can also be used as part of a wider communications strategy, handling issues ranging from promotional events to crisis management.
Our social media management skills can be utilised to develop options for social engagement tailored to suit a wide range of budgets and business requirements.
Each social media network attracts audiences for different reasons and requires different social media marketing strategies. Twitter, Facebook, LinkedIn groups, blogs and other channels each have an SEO value, but this will vary depending on the business and its target markets.
Communication through social media marketing once started needs to be regular and designed to stimulate engagement, which in turn has a positive effect on SEO as well as building a loyal following. One key piece of advice is that it is generally better to focus on a preferred channel or channels rather than spread your message too thinly!
In a recent website news article, BBI Brandboost made the following recommendations:
Communication strategies need to consider a range of factors such as SEO, inbound marketing, content marketing, PR and social networking for business. This needs the kind of teamwork and strategic thinking that BBI Brandboost can offer your business to fulfil your social media marketing objectives.