At BBI Brandboost, we have been designing and building websites since 1996 and our ethos focuses around understanding not only the client and their business objectives.
Website management involves the process of uploading content, graphic designs, or updating a website in order to maintain its market share.
BBI Brandboost has a long record of achievement in website and marketing services and we have gathered together some of the most interesting projects we have undertaken for clients across a number of industry sectors.
Communicating in a post-truth environment
In November 2016, The BBC reported: “Oxford Dictionaries has declared "post-truth" as its 2016 international word of the year, reflecting what it called a "highly-charged" political 12 months.” The term is defined as “An adjective relating to circumstances in which objective facts are less influential in shaping public opinion than emotional appeals.”
President Trump’s highly successful election campaign was certainly emotionally charged and has been criticised as being manipulative with facts. In a recent article in Marketing Week, Mark Ritson explains how brands have reacted to these tactics.
“The approaches range in both tenor and impact. On one end of the extreme are brands like Dove, which gently mocked Trump and his team’s invention of “alternative facts” with a campaign in which Dove makes a series of unsubstantiated and fanciful claims about its antiperspirant (it increases your IQ, first used by Cleopatra – you get the idea).”
This gently humorous way of promoting this particular product to consumer markets is ingenious but it wouldn’t work as a general rule. The strongest weapons for dealing with the post-truth environment are openness, honesty and factual accuracy.
Securing positive perceptions
In the BBI Brandboost web page about Managed Hosting we explain that:
Similar principles are reflected in the means by which businesses can protect target audience perceptions of their products, services and reputation. These include:
As experienced online communications and marketing specialists, the BBI Brandboost team is equally at home with:
Contact us on 01494 452600 to discuss strategies that will make your business shine as a beacon of accuracy and reliability in today’s murky post-truth environment.
As MD of BBI Brandboost, Andrew heads up our award winning team of Online Communications & Marketing Specialists, which provides an extensive suite of website development, application development, online marketing, SEO and social media services to local, national and international businesses. Read more...