Anyone remotely interested in the beautiful game or just beautiful trivia on a global scale will love World Cup Trends from Google.

For instance:

  • “Brazil searches for nails painted with the national flag have doubled in the weeks before the World Cup”
  • “Spain is searching more for Curitiba, its team’s World Cup base, than for top summer destination Ibiza”
  • “England searched more for David Luiz’s rumored haircut than for their next opponent, Italy”

Apart from being a great idea, this latest contribution from Google shows just how powerful its search facilities are and what incredible statistical detail can be extracted from around the world. It’s also worth remembering that this search power can be harnessed for business through skilful SEO!