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05Apr

The power of PPC marketing

Pay per click (PPC) is one of the most popular forms of online marketing today and offers businesses the chance to promote their products and services to a massive audience.

PPC marketing

Some of the numbers involved in PPC marketing are staggering and demonstrate why this method of promotion should be seriously considered if a company is online and has not yet gone down that route. For example:

  • 80% of all companies focus on Google ads for PPC
  • Google sees an average 83,787 searches every second of the day
  • PPC yields 50% more conversions than organic advertising

However, as with any form of marketing, there is no point in just doing it without a proactive, impactful and strategic approach. This would result in a waste of time and money and a massive marketing opportunity could have passed by.

Here at BBI Brandboost our PPC services integrate strong placement, scheduling and copywriting skills, which allows us to offer effective, focused and targeted ad campaigns.

Whether you are looking to start a new PPC campaign or want to improve what you are currently doing, we have the skills and knowledge to help. It is vital to utilise a budget to best effect and we can ensure that aim is successfully achieved.

This means that the ads will be showing at the right time, in the right places and the identified target market will be the people engaging with them. For B2B companies, whose service offerings are unlikely to undergo fundamental changes for long periods of time, getting these three factors as close to perfect as possible at the start of a campaign launch will cut out any budget wastage and the need to edit or create further ads down the line.

Yet it would be naïve of anyone to just set up one campaign and expect it to deliver consistent results. Regular monitoring of the performance of the ads will help identify any small changes which require attention.

Keeping on top of what the data tells you is vital so that your ads are optimised fully. If you feel like your PPC marketing is not delivering the results you want or are just starting to dip your toes into the vast online ads ocean, our experts are on hand to help you set sail, steady the ship and would be delighted to hear from you.  
 

About the Author

Bradley Rose

Bradley Rose

As well as managing the SEO programmes for BBI Brandboost clients, Bradley is also one of our talented team of copywriters. These complementary capabilities ensure that online content enriched for SEO also engages target audiences and offers the highest quality UX. As our dedicated SEO specialist, he is an expert at research, analysis and implementation of the programmes we implement to enhance online visibility for our client brands.

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