In today’s digital world, the truth is that most people don’t like to read. Or if they do, it is for pleasure and not for business.
We have all grown accustomed to receiving information in the form of soundbites and short video messages telling us the news, sports results and the latest trends on just about anything.
Here’s a fact to back this up. Youtube has become the second largest search engine after Google, processing upwards of 3 billion searches a month. It is the fastest growing video sharing website in the world. Ask any parent about their children’s Internet viewing habits and YouTube will be right up there.
The business world is finally catching onto the video marketing phenomenon as a powerful sales and marketing tool. And here’s why.
- 59% of executives would rather watch a video than read copy.
- 90% of online shoppers said a video helped make their decision to buy.
- Emails that include the word ‘video’ in the subject line receive an 86% higher open rate compared to emails without.
BBI Brandboost has the experience, expertise and resources in house to work with you to turn your marketing ideas into well-crafted and professionally produced videos. We can guide you through from initial idea inception or generation and help you select the most profitable video topics for your business by asking some key questions such as:
- What are the most important problems your customers encounter that your product or service can help to solve?
- What are the main features of your product or service that you most want to communicate to your target audience?
- What might be the main reasons why potential customers don’t yet use your product or service and how can this be addressed by a persuasive or reassuring video?
- Work with you to ‘storyboard’ your message or pitch which we will then transfer onto one of our video production tools.
Here are a few of our creations:
Tutorial Video: How to add a page in DNN
Video tutorial showing how to add a new page to a website built using DNN.
Client Video: Relay Technical Transport
Video showcasing the history and operational capabilities of Relay Technical Transport.
Promotional Video: Brandboost Credits
Promotional video extolling the benefits of Brandboost Credits.
Remember, BBI Brandboost can provide the skills and creativity to ensure your video marketing campaigns consistently communicate the right messages to the right people at the right time.
Get in touch to begin your video marketing campaign now.