Bespoke functionality for a website in the engineering sector
Walton engineering manufactures valves and temperature control systems for marine, industrial, rail and power generation industries. When they first approached the team at BBI Brandboost the Walton Engineering website contained corporate information as you would expect to find on a B2B website, but it lacked any functionality or content to help potential buyers understand the benefits of Walton Engineering’s products.
Walton Engineering had an idea to introduce a “valve selector” module to the website, which would allow end users just by entering one of two simple pieces of information about their requirements to see which of Walton Engineering’s products would be most suitable for them.
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