While SEO (with AEO), PR and outreach, and video marketing are leading the way in 2025, the most effective strategy depends on your goals, audience, and resources.

Marks & Spencer (M&S) has launched a new campaign, ‘Make an Understatement’, focused on both men’s and women’s underwear. The campaign has been widely reported as the retailer’s first dedicated men’s underwear campaign in a decade—but is that really the full picture?