BBI Brandboost has completed the design and development of a new website for longstanding client ANR Manufacturing, creating a modern online presence that better reflects the company's capabilities, expertise and the industries it serves.
Having worked with ANR for many years, BBI was already familiar with the business and its services. However, as ANR continued to develop, its existing website, which BBI had also managed, no longer fully represented the breadth of its manufacturing capabilities or the sectors in which it operates.
The decision was therefore made to undertake a comprehensive website redesign, with the aim of creating a more informative, accessible and effective platform for existing and prospective customers.
Starting with Research and Planning
Rather than moving straight into design and development, the project began with market research and a review of ANR's existing website, its services and its position within the manufacturing sector.
This was followed by several detailed meetings with the ANR team to gain a thorough understanding of the business, its current capabilities, target markets and future objectives.
These discussions helped establish the structure of the new website, ensuring that visitors could easily find information about ANR's services and understand the company's experience across different industries.
Once the proposed website structure had been reviewed and agreed with ANR, BBI began developing the content and design.
A Collaborative Approach to Website Development
BBI's content team produced new website copy designed to communicate ANR's technical capabilities clearly, while also supporting search engine optimisation (SEO).
Alongside this, the development team worked on creating a modern, responsive website that would provide a consistent user experience across desktop, tablet and mobile devices.
Throughout the project, ANR remained closely involved in the decision-making process. Design concepts, content and other key elements were presented to the client for review, with feedback incorporated as the project progressed.
This collaborative approach helped ensure that the finished website accurately represented ANR's business while meeting the expectations of its customers.
Preparing for a Successful Launch
Before the new website went live, BBI undertook a series of checks covering functionality, usability, content and technical performance.
Particular attention was paid to maintaining ANR's existing search engine visibility during the transition.
This included implementing 301 redirects from relevant pages on the previous website to their new equivalents, helping preserve established search traffic and ensuring visitors following older links would reach the appropriate content.
Following launch, updated XML sitemaps were submitted to Google to help its search engine discover and index the new website structure.
Supporting ANR's Continued Growth
The completed website provides ANR with a refreshed digital presence that better communicates its manufacturing services and the industries it supports.
For BBI Brandboost, the project demonstrates the value of combining a longstanding client relationship with a structured approach to website strategy, content, design and development.
By taking the time to understand how a client's business has evolved, a website redesign can deliver much more than an updated appearance. It can provide a clearer representation of the business, improve the experience for potential customers and establish a stronger foundation for future digital marketing activity.
Is your website still an accurate reflection of your business?
If your services, capabilities or target markets have changed since your website was last updated, BBI Brandboost can help you assess what needs to change and develop a website that supports your business objectives.
Contact BBI Brandboost to discuss your next website project.