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How Can AI Benefit Small and Medium Sized Businesses?
How Can AI Benefit Small and Medium Sized Businesses?
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Small and medium sized businesses can use AI tools to improve efficiency, decision making and customer experience.

How Can Video Marketing Improve SEO?
How Can Video Marketing Improve SEO?
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Businesses that treat video as part of their SEO strategy – rather than as a separate activity – often see stronger rankings and better user behaviour signals.

How much should be spent on PPC advertising?
How much should be spent on PPC advertising?
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While there’s no single “correct” figure, there are sensible ways to approach PPC budgeting so your spend delivers meaningful results rather than guesswork.

What’s the difference between UX and UI design?
What’s the difference between UX and UI design?
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UX focuses on how someone experiences your website, while UI is the visual and interactive layer of a website.

How does UX and UI design improve conversions?
How does UX and UI design improve conversions?
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A website can look great and still fail to convert. This is because users may struggle to interact with your site.

How often should a business send emails?
How often should a business send emails?
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The right frequency depends on your audience, your objectives, and the value you’re providing.

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Archive by tag: a to z of marketingReturn
A to Z of Marketing - C is for The 7 C's of Marketing
25Apr

A to Z of Marketing - C is for The 7 C's of Marketing

Andrew Libra | 25 Apr, 2025 | A to Z of Marketing |
In Episode 3 of our A to Z of Marketing series, 'C' is for the 7 C’s of Marketing. We break down each one – from customer and content to credibility and consistency – showing how these principles help keep your strategy on course. Whether you're refreshing your brand or launching something new, the 7 C’s are worth checking off your list.
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A to Z of Marketing - B is for B2B Marketing
25Apr

A to Z of Marketing - B is for B2B Marketing

Jason Freeman | 25 Apr, 2025 | A to Z of Marketing, B2B Marketing |
Episode 2 of our A to Z of Marketing series explores B2B marketing – why it matters, what makes it work, and how to keep it human. This short video is packed with tips on content, personalisation, channels, and consistency – with a cheeky line or two thrown in for good measure.
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