The first priority was to understand our client’s story and depict their values and tone of voice through our marketing and SEO strategy. It involved a multi-pronged approach, ranging from social media and PPC advertising to ensuring SEO was hardwired into the architecture of the Glenside website.
Having a clear strategic aim, we were able to take a synchronised approach when implementing our chosen tactics; we ensured that SEO was integrated into all areas of our marketing. To start with, we looked at specific locations that we could target, and cross referenced our client’s ideal key phrases with ones that maintained high monthly volumes of traffic. We also identified those that were specific to their desired demographics.
From this analytically sound start point, we were able to ensure that the content on the website was continually up to date and in line with trending and current issues. We also ensured that all technical SEO fixes were carried out so that the website was performing optimally.