Case study

Glenside

Case study

Social Media

Glenside are a well-established specialist office fit out company, serving Reading and the surrounding areas. Their work ranges from creating an entire project scope, to furnishing an office block.

Glenside are passionate about meeting their client’s needs and will work tirelessly until these are met to the highest quality outcome possible. Our mission was to increase their awareness through a well thought out social media campaign, which would express their fine work using a mixture of imagery and words.

Glenside already had accounts for Twitter, LinkedIn, Facebook and Pinterest, and it was our job to come in and establish the most worthwhile avenues to pursue in order to increase awareness and reach the audience Glenside were interested in selling to.

The Work

The work for Glenside started off by coming up with a strategic plan which would complement what they already had on their website. Not only this, but we had to choose the most useful platforms which would display the imagery of the work Glenside had done.

This meant that LinkedIn and Pinterest were the main areas to focus on, and involved posting monthly to them, advertising one case study at a time. This allowed several images to be displayed at once, while also being able to describe each piece of work with some text.

In order for this to work well, we were in constant contact with the client to obtain which areas of their business they wanted to promote, and therefore could pick and choose the most relevant case study to put up on Pinterest and LinkedIn. To complement these areas of work, some effort was also put in to maintaining their Twitter and Facebook accounts.

The Outcome

Overall, our social media campaign for Glenside was successful and is still ongoing as they continue to add new case studies to their site.

From October 2018-October 2019, the traffic to their website increased by 7%, showing greater awareness for their work which was the main aim of the campaign.

Our Process

At BBI Brandboost, we have been designing and building websites since 1996 and our ethos focuses around understanding not only the client and their business objectives, but their target demographic. It is through understanding the desired audience that website design can flourish, and engagement levels rise. This in turn, can lead to further brand recognition, increased ROI and higher levels of traffic being driven to your website.

Web design trends are continually changing and simply buying an off-the-shelf design can have negative implications for your business. At BBI Brandboost, we not only take the time to create a bespoke design for your website, but do so with SEO objectives built into the online architecture. This allows your website to be not only UX friendly and easily navigated, but also easily found through search engine results.

Effective website design requires producing a bespoke site that can be developed and updated to meet new market demands or business growth. Creating the initial design features and functionality involves knowing the client’s audience focus, and researching the best way to reach and engage with this specific market.

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