We decided the best way for target audiences and potential prospects to understand our client’s industry-leading offering was to create a slick and informative animated video using the talents of our graphic designers.
Speaking with the team at Relay allowed BBI Brandboost to gain a full understanding of what technology was being used by the client and how best to explain it. Furthermore, it allowed our team the chance to ask any questions about the Relay systems and confirm which ones they wanted to see included in the video.
Our lead animator on this project has a master’s degree in graphic design and video production and she applied her design skills to select and create imagery for the video that was on point with the Relay brand. The style of the imagery was chosen to maximise the clarity of message the video was designed to get across.
To promote the video, we posted it on Relay’s YouTube channel and shared it across relevant social media channels.