Case study

ANR Manufacturing

ANR Manufacturing
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If a picture is worth a thousand words, then video is… 🎥

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Case study

ANR Manufacturing is a professional and flexible electronics and engineering company based in Buckinghamshire.

ANR has been established for over 25 years and has a wealth of experience as an electronics and PCB subcontract manufacturer, offering specialist services that include cable assembly solutions, PCB assembly, milling, machining and complete box builds.

When ANR installed a new high-tech SMT production line, they asked us to help promote this new facility. The team at ANR had taken some video footage of the new line and we were tasked with editing it to create a strong promotional video.

The Work

The Work

Our video editing team had to look through the footage provided by the client and work out which parts to use and how best to put the video together.

The original footage was broken down into smaller segments and accompanying text was added to provide the audience with the best information possible.

The video was added to ANR’s YouTube channel with an enticing and search-friendly description, and shared across relevant social media channels. As the video had been broken down into sections – with each one giving a distinct and strong message about the technology and its capabilities – we were able to share repeatedly using a different hook every time. Repeat sharing, using a different take on the material each time, is a great way to gain maximum exposure for a single piece of content; it can only be achieved if the video has been edited with social media marketing in mind.

Other avenues were explored to see how best to utilise this new video, and it was added to a relevant page of the ANR website to enhance its SEO value. To maximise the SEO benefit, additional meta data was written which makes the content easier for search engines to find.

The Outcome

The Outcome

ANR Manufacturing were delighted with how we took their original footage and used bespoke editing to rework it into a successful piece of marketing content. 

Do you have a project in mind?

Contact the BBI Brandboost team today

01494 452 600

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207 Desborough Road
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