Millbrook Combined School is local to our agency and we were already carrying out marketing services for this client. We had been particularly successful at gaining customers for the school’s range of facilities for hire, including by SEO.
Our PR focus was entirely on gaining free editorial coverage in local media. We were determined not to go down the advertorial route, which would have taken much-needed revenue away from the client.
Well, it only took a single news release to gain immediate coverage without the need for any follow up with journalists. Our PR team’s knowledge of the client and their exceptional facilities paid dividends. We got the content just right and we were undoubtedly assisted by Millbrook Combined School’s excellent reputation in the community.