Millbrook Facilities

Millbrook Facilities

Shape Shape Shape Shape
Social Media

Case study

Social Media

Millbrook Facilities is an extension of Millbrook Combined School and was set up as a way of raising funds to enable ongoing upgrades for the school in addition to the facilities themselves.

They have a wide range of facilities for hire such as halls, meetings rooms and a swimming pool, and in spring 2022 a new website was launched to promote them. Having commissioned BBI to build the website and bring the Millbrook offering online, Millbrook then asked us to keep running with the ball by promoting their offering to a wider audience, i.e., by making more and more people in the local area aware of the website.

The Work

The Work

We began by developing a strategic social media marketing plan that would complement the clear service offering on the Millbrook website.

With their offering we decided that their target audience would be best reached through Facebook and LinkedIn.

Once the social media accounts were set up we began promoting their facilities as well as sharing relevant posts in local Facebook groups in order to reach a larger audience.

The content produced was timely - such as sharing information about an Easter sports camp in the run up to the holidays - and any imagery used was on brand.

The Outcome

The Outcome

Overall, our social media campaign for Millbrook Facilities has been successful and continues to achieve its goals. 

The Facebook and LinkedIn pages have grown quickly; starting from scratch, the Facebook page now has over 90 followers and the LinkedIn page more than 30 followers.

The reach of the social posts have grown over time, with the most viewed post gaining 2,831 views on Facebook.

Through social media marketing, we have reached the stage where the school’s swimming pool is fully booked throughout the week and the main halls have only limited availability on a Monday evening.

Do you have a project in mind?

Contact the BBI Brandboost team today

01494 452 600

Peerland House
207 Desborough Road
High Wycombe
HP11 2QL

Shape Shape