Case study

Oxford Biosystems

Case study

Oxford Biosystems

Oxford Biosystems Ltd sources and supplies high quality in-vitro diagnostic products and research tools for clinical and research laboratories. Areas covered include specialised clinical laboratory products and automated solutions, point of care testing systems and products for food and beverage analysis.

BBI Brandboost has been working with Oxford Biosystems since 2012, providing website design, website development, online marketing, SEO and social media services over that time. The service levels required varied from month to month and flexibility was required in the programme to meet biomedical and scientific developments with differing types of focused marketing strategies. However, working on a project-by project basis would lead to fluctuations in the Oxford Biosystems marketing budget that the client wished to avoid. BBI Brandboost had the solution to this problem.

The Work

Following a meeting in March 2015, we recommended that Oxford Biosystems should adopt the Brandboost Credits formula as a means of managing its marketing budget. BBI Brandboost developed its Brandboost Credits service so that businesses can flex their on-line campaigns according to their monthly/seasonal requirements. Using this method, they can spread their marketing spend evenly to avoid large expenditure in any one month.

This flexibility allows businesses to deploy their selected marketing and communications initiatives when they wish to. They can choose the time that is right for them and request additional services without impacting on their monthly marketing budget.

The Outcome

Oxford Biosystems were attracted by the Brandboost Credits concept from the outset and have been using the programme ever since. They have been able to use their credits when peak activities are required while being able to spread their marketing spend evenly throughout the year.

The Brandboost Credits service gives them the consistency of a retained fee service with the flexibility to allocate individual campaigns and projects at the times that suit them best. This has allowed them to follow strategies that will create maximum impact over any given period. The client has declared that Brandboost Credits have been a highly successful budgeting support for their marketing programme.

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