Following a meeting in March 2015, we recommended that Oxford Biosystems should adopt the Brandboost Credits formula as a means of managing its marketing budget. BBI Brandboost developed its Brandboost Credits service so that businesses can flex their on-line campaigns according to their monthly/seasonal requirements. Using this method, they can spread their marketing spend evenly to avoid large expenditure in any one month.
This flexibility allows businesses to deploy their selected marketing and communications initiatives when they wish to. They can choose the time that is right for them and request additional services without impacting on their monthly marketing budget.