Google has been consistent in seeking to enhance UX for mobile users, rewarding websites in its search page rankings for content quality and excellent page loading speeds. Now, its recent development of AMP (Accelerated Mobile Pages) gives businesses a fantastic opportunity to display their content in vibrant narrative form, using stunning images, videos and animation techniques.

Creating AMP stories offers an exciting step into the future and should not be ignored, because they have been shown to gain and hold the attention of mobile users and reduce bounce rates.

A survey by Statista has claimed that American adult smartphone users spent a significant amount of their time online using just three mobile apps. While the author of the article stated that this was evidence that businesses needed to create their own apps to reach their target audiences, the findings have another important message to communicate. This is simply that if mobile users are locked in to extensive app usage then they will have little time left to access website content.

Google AMP stories share many of the characteristics that make successful apps attractive to mobile users. They offer businesses the chance to produce content that looks great on mobiles and which is fast loading. They can also be easily shared on social media, will enhance the SEO value of the website and provide excellent methods of target audience interaction and engagement.

Two examples of AMP stories we have created show how versatile this medium can be:

• Google algorithm updates are important to keep track of but can be confusing and a bit wearisome. So we have injected dramatic impact into the subject. click here.

• Sometimes marketers can take themselves and their profession a bit too seriously. Our top ten marketing jokes offer evidence that we do have a sense of humour, although some of them may make you groan Click here.

BBI Brandboost believes that AMP stories have a tremendous potential to provide exciting narratives for businesses in every sector. Please contact us to discuss how they could transform your opportunities for target audience engagement.