Although we now rarely spell it out in full, the “BBI” in BBI Brandboost stands for “Business to Business Internet.” When we launched in the mid-1990s this branding helped to define our B2B communications mission, namely to support businesses in presenting their product and service offers via the internet to target audiences in the business sector.
While we frequently have extended our remit to include online communications and marketing projects in other areas such as education and healthcare, the B2B mission remains at the core of our operations. Then as now, we also believe that the website should act as a pivotal hub for business communications.
We are still Business to Business Internet, trading as BBI Brandboost, but the online environment has changed beyond recognition since those early days when we were establishing ourselves as significant players in the marketplace. This agency has evolved with the changes in web technology and in some cases, such as with innovations to the DNN platform, we have been responsible for instigating developments to enhance user experience (UX).
Changes driven by Google
The influence of Google in both initiating and supporting developments on the internet has been immense. Credit is due for the way it has consistently tried to improve UX through rewarding aspects such as content quality, mobile friendliness, ease of navigation, fast page-load times and evidence of web user engagement.
The power to promote or demote websites in its page rankings can have a very significant effect on the businesses and organisations that the websites represent, but in general Google has used its judgement fairly.
What used to be frequently known as the Information Superhighway when we launched as Business to Business Internet could have become a route devoid of signposts and lane markings without the stewardship of Google and, to a lesser extent, the other search engines.
Google’s regularly updated algorithms have defined the search environment with increasing sophistication. So providing successful targeted SEO strategies for our B2B clients and other professional organisations we represent is a core priority for the BBI Brandboost team.
Design and communication
In the 1990s, business to business internet presentation was almost entirely of the brochure website type and many companies did not yet appreciate the value of going online. It is extraordinary to remember that, in those early days, a lot of persuasion was required before some of our business contacts took the decision to have their own websites. Additionally, social networking as we know it today had yet to make its debut.
However, changes were rapid and websites proliferated globally at an incredible rate, hence the crucial role of search engines. Web technology also progressed exponentially, which encouraged some website designers to go for lavish creativity that was highly impractical. UX is not enhanced if an all-bells-and-whistles site takes an age to download, however whizzy it may be!
As experienced B2B marketers, the BBI Brandboost team is continually aware of the need to remain focused on the requirements of our clients and their target audiences. We always aim to combine creativity with practicality, supplying excellent website designs and web content backed by technical capabilities.
Similarly, we apply a focused assessment to selecting the appropriate social networking channels to suit each individual client business. Once the decision has been made to opt for say an account on Twitter or LinkedIn, it is important to maintain a proactive and relevant presence, so having a social strategy in place is crucial.
To a wide range of clients in the B2B arena, BBI Brandboost offers:
- Website design, development and management skills
- Broad business sector knowledge
- Strategic and tactical marketing experience
- Search engine optimisation (SEO) proficiency
- Content creation and copywriting capabilities
- Corporate communications and brand promotion expertise
Contact us on 01494 452600 to discuss how we could support your business objectives or to fix a visit our High Wycombe offices to meet our business to business internet technical team and marketing strategists!