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Google has made two major updates impacting SEO and paid ads — removing the num=100 parameter and redesigning ad labels. Learn what these changes mean for visibility, data accuracy, and your digital marketing strategy with insights from BBI Brandboost.

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Cyberattacks on retail and E-Commerce businesses are rising at an alarming rate, with major high street names and independent online stores alike falling victim to sophisticated digital threats.

What to Do When Your SEO Isn’t Working
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The Developer’s Dilemma: When AI Helps — and When It Hurts
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Google’s August 2025 Spam Update
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Google completed its August 2025 spam update on 22nd September, following a 27 day rollout that began on 26th August.

From the Championship to the Top Flight: What Start-Ups Can Learn from Newly Promoted Teams
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Each season, the Premier League welcomes three new clubs from the Championship. Often, those promoted sides quickly find themselves out of their depth. Last year, Leicester, Ipswich and Southampton went straight back down. The year before, it was Luton, Burnley and Sheffield United who could not survive the step up.

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25Apr

The A-Z of marketing: marketing explained simply

Andrew Libra | 25 Apr, 2025 | Return|

The A-Z of marketing: marketing explained simply

At BBI Brandboost, we believe marketing should be accessible, actionable, and maybe even a bit enjoyable. That’s why we’ve launched The A-Z of Marketing - a new podcast series from the team behind Beyond The Click.

Each short episode explores a different concept, term or tactic - one for every letter of the alphabet - to help demystify marketing jargon. Whether you're a small business owner, a marketing manager, or just curious about how things work behind the scenes, this series is designed to give you clarity, insight, and the occasional lightbulb moment.

Take a look at the episodes below, and we will regularly add an episode for each letter: 

A - What is AEO?
B - B2B Marketing
C - The 7 C’s of Digital Marketing
D - What is Demand Generation?
E - Email Marketing
F - Facebook Marketing
G - Growth Marketing
H - Hosting
I - Influencer Marketing
J - Journey Mapping
K - Key Performance Indicators
L - LinkedIn Marketing
M - Marketing Mix
N - Navigation
O - Optimisation
P - PPC
Q - FAQs
R - Remarketing
S - Social Media
T - TYPO3
U - Umbraco
V - Video Marketing
W - WordPress
X - X Marketing
Y - YouTube
Z - Zero Click Searches

If there’s a marketing term you’ve always wanted explained, feel free to drop us a message – we might just include it in an upcoming episode.

About the Author

Andrew Libra

As MD of BBI Brandboost, Andrew heads up our award winning team of Online Communications & Marketing Specialists, which provides an extensive suite of website development, application development, online marketing, SEO and social media services to local, national and international businesses. Find out more about Andrew...