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UK Secures £31bn Tech Investment led by Microsoft
UK Secures £31bn Tech Investment led by Microsoft
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The UK has secured its largest-ever technology investment package, with Microsoft committing an unprecedented £22 billion over the next four years to strengthen Britain’s artificial intelligence (AI) and digital infrastructure.

When Your Product Gets Misunderstood – Turning Confusion into Clarity
When Your Product Gets Misunderstood – Turning Confusion into Clarity
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Even the best products don’t always get the reception they deserve.

AI Opportunities and Challenges
AI Opportunities and Challenges
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Artificial intelligence has quickly shifted from being a niche tool to a mainstream business resource.

A to Z of Marketing - Y is for YouTube
A to Z of Marketing - Y is for YouTube
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In this episode of our A-Z of Marketing, we look at how B2B companies can use YouTube to build authority, share knowledge, and reach decision-makers.

A to Z of Marketing - X is for "X Marketing"
A to Z of Marketing - X is for "X Marketing"
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In this episode of our A to Z of Marketing series, we explore how to use X (and other social media platforms) to grow your audience and nurture engagement.

Do not blindly accept automated ads recommendations
Do not blindly accept automated ads recommendations
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Automated ads recommendations might look helpful, but it is important not to treat them as instructions that must be followed.

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25Apr

The A-Z of marketing: marketing explained simply

Andrew Libra | 25 Apr, 2025 | Return|

The A-Z of marketing: marketing explained simply

At BBI Brandboost, we believe marketing should be accessible, actionable, and maybe even a bit enjoyable. That’s why we’ve launched The A-Z of Marketing - a new podcast series from the team behind Beyond The Click.

Each short episode explores a different concept, term or tactic - one for every letter of the alphabet - to help demystify marketing jargon. Whether you're a small business owner, a marketing manager, or just curious about how things work behind the scenes, this series is designed to give you clarity, insight, and the occasional lightbulb moment.

Take a look at the episodes below, and we will regularly add an episode for each letter: 

A - What is AEO?
B - B2B Marketing
C - The 7 C’s of Digital Marketing
D - What is Demand Generation?
E - Email Marketing
F - Facebook Marketing
G - Growth Marketing
H - Hosting
I - Influencer Marketing
J - Journey Mapping
K - Key Performance Indicators
L - LinkedIn Marketing
M - Marketing Mix
N - Navigation
O - Optimisation
P - PPC
Q - FAQs
R - Remarketing
S - Social Media
T - TYPO3
U - Umbraco
V - Video Marketing
W - WordPress
X - X Marketing
Y - YouTube
Z - Coming soon...

If there’s a marketing term you’ve always wanted explained, feel free to drop us a message – we might just include it in an upcoming episode.

About the Author

Andrew Libra

As MD of BBI Brandboost, Andrew heads up our award winning team of Online Communications & Marketing Specialists, which provides an extensive suite of website development, application development, online marketing, SEO and social media services to local, national and international businesses. Find out more about Andrew...