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B2B buyers are changing and sales must change with them
B2B buyers are changing and sales must change with them
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B2B buyers are changing and sales must change with them. According to Gartner 67% of buyers prefer not to engage with a sales rep early on.

How to Measure SEO Success
How to Measure SEO Success
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At BBI, we measure SEO performance in a way that connects search data to real business outcomes.

How Can AI Benefit Small and Medium Sized Businesses?
How Can AI Benefit Small and Medium Sized Businesses?
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Small and medium sized businesses can use AI tools to improve efficiency, decision making and customer experience.

How Can Video Marketing Improve SEO?
How Can Video Marketing Improve SEO?
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Businesses that treat video as part of their SEO strategy – rather than as a separate activity – often see stronger rankings and better user behaviour signals.

How much should be spent on PPC advertising?
How much should be spent on PPC advertising?
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While there’s no single “correct” figure, there are sensible ways to approach PPC budgeting so your spend delivers meaningful results rather than guesswork.

What’s the difference between UX and UI design?
What’s the difference between UX and UI design?
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UX focuses on how someone experiences your website, while UI is the visual and interactive layer of a website.

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27May

A to Z of Marketing - I is for Influencer Marketing

Jason Freeman | 27 May, 2025 | Return|

Influencer marketing has grown far beyond its celebrity roots. In Episode 49 of Beyond The Click, Jason explores how brands – including those in B2B sectors – can successfully collaborate with trusted voices to build awareness and drive action.

It’s not about chasing the biggest follower counts or the flashiest platforms. It’s about finding people who already have the attention of your audience and working with them in a way that feels natural, relevant, and authentic.

Here’s what you’ll learn in this three-minute episode:

  • What influencer marketing really means today
  • Why micro-influencers often deliver better ROI than big names
  • The importance of trust, engagement, and transparency
  • How to approach influencer campaigns strategically

From LinkedIn thought leaders to niche YouTubers and Instagram reviewers, the opportunities are wide-ranging – as long as your goals are clear and the partnership is the right fit.

🎥 Watch the episode here

For more digital marketing insights, explore our full A to Z of Marketing series or get in touch to discuss how influencer marketing could work for your business.

About the Author

Jason Freeman

As a hands-on company director, Jason inspires our team with his visionary approach to marketing coupled with his impressive technical expertise. A stickler for detail with an eye for design and a talent for writing, Jason is as adept at creating eye-catching marketing material as he is at planning the strategies behind goal-surpassing marketing campaigns.

Find out more about Jason...