A to Z of Marketing - I is for Influencer Marketing

Influencer marketing has grown far beyond its celebrity roots. In Episode 49 of Beyond The Click, Jason explores how brands – including those in B2B sectors – can successfully collaborate with trusted voices to build awareness and drive action.

It’s not about chasing the biggest follower counts or the flashiest platforms. It’s about finding people who already have the attention of your audience and working with them in a way that feels natural, relevant, and authentic.

Here’s what you’ll learn in this three-minute episode:

• What influencer marketing really means today
• Why micro-influencers often deliver better ROI than big names
• The importance of trust, engagement, and transparency
• How to approach influencer campaigns strategically

From LinkedIn thought leaders to niche YouTubers and Instagram reviewers, the opportunities are wide-ranging – as long as your goals are clear and the partnership is the right fit.

🎥 Watch the episode here

For more digital marketing insights, explore our full A to Z of Marketing series or get in touch to discuss how influencer marketing could work for your business.