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The role of AI in Marketing
The role of AI in Marketing
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The value of AI lies in enhancing what teams can achieve such as enabling faster decisions, deeper insights, and more consistent performance.

Brandboost Credits: Marketing Made Flexible
Brandboost Credits: Marketing Made Flexible
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Brandboost Credits are designed to give your business the flexibility to handle all of this without the stress of fluctuating costs or rigid service contracts.

Strengthening Your Umbraco Website Security
Strengthening Your Umbraco Website Security
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Umbraco is a powerful and flexible CMS trusted by organisations across the UK and beyond. But like any CMS, it requires ongoing care to stay secure.

TYPO3 and E-Commerce Security
TYPO3 and E-Commerce Security
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TYPO3, as an enterprise level CMS, offers a strong security framework that supports the demands of online retailers.

Introducing BBI’s Dedicated WordPress Development Division
Introducing BBI’s Dedicated WordPress Development Division
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We have launched a new specialist division to give businesses a clearer, more focused route to high quality WordPress development, hosting, design, and maintenance.

Magento Website Security
Magento Website Security
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Magento is a powerful and flexible platform used by tens of thousands of retailers, but like any system, it must be configured, maintained, and monitored correctly to remain secure.

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09Jun

Every cloud even the cloud of uncertainty has a silver lining

Jason Freeman | 09 Jun, 2017 | Return|

every cloud has a silver liningThree takeaways from yesterday’s election to give business owners cheer:

1. Targeted marketing works

Data collation and segmentation is now so advanced that any and all target markets, no matter how small, can be sent precise messages worded in just the right way. The proof that moved this idea from theory to theorem is the swing of voters in previously solid seats (for either main party).

2. Drawing upon the lessons of this election will make your marketing more effective

Whereas the Tories spent their time, effort and money on reaching voters in Labour strongholds, they should have been directing those resources at their own defences. Without the right strategy, no tactics will ever allow you to reach your goals. Fortunately, this election has shown the value of that truism and it can be used to inform your marketing through the rest of this year and beyond.

3. Export opportunities are stronger than ever

The exit polls last night caused the pound to nosedive. While it has rallied slightly this morning, opportunities for exporters – derived from the low value of Sterling - remain tantalisingly bright. With the right marketing to overseas arenas, business can boom for the UK’s manufacturing and engineering sectors. You know that saying about the best time to make hay? Well, even if the cloud of uncertainty is obscuring it slightly, the sun is definitely shining.

About the Author

Jason Freeman

As a hands-on company director, Jason inspires our team with his visionary approach to marketing coupled with his impressive technical expertise. A stickler for detail with an eye for design and a talent for writing, Jason is as adept at creating eye-catching marketing material as he is at planning the strategies behind goal-surpassing marketing campaigns.

Find out more about Jason...