There’s no doubt that gaining the following label beside your website’s Google search results could be invaluable for your engagement with target users:

“Mobile-friendly - ”

 

Mobile friendly websites by BBI BrandboostHaving this testimonial provides a range of potential benefits:

 

  • It shows users that they could save time and hassle in finding out what they wish to know or in carrying out e-commerce transactions

  • It demonstrates that a business has considered the specific needs of mobile users and sets a high value on their interest in its products and its services

  • It opens the way for higher search ranking when Google’s current plans are realised


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The Google Webmaster Central Blog explains that: “A page is eligible for the “mobile-friendly” label if it meets the following criteria as detected by Googlebot:

  • Avoids software that is not common on mobile devices, like Flash

  • Uses text that is readable without zooming

  • Sizes content to the screen so users don't have to scroll horizontally or zoom

  • Places links far enough apart so that the correct one can be easily tapped”


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Furthermore, Search Engine Land says that Google is going a stage further along the route to recognition and reward for mobile-friendly websites. Google already penalises sites that give a bad UX for those using mobile devices. Now, referring again to the post on the Google Blog, the future intention is clear:

“We see these labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal.”

Search Engine Land explains:

“That’s not to say sites that haven’t earned the label have no chance of ranking well, nor does it mean these sites face a penalty, as with sites that generate actual errors. Rather, it seems like sites that are in this middle or average group will still have visibility, just not as much if there are also mobile-friendly sites for a query.”

In other words, they could lose the edge on competitors as well as having the fact that their mobile UX is not that good signalled to smartphone and tablet users. The lack of a Google mobile-friendly label could become an increasingly important issue once they start proliferating throughout the search pages.

Google suggests checking your pages with its Mobile-friendly Test which could be a good first step to confirming whether changes need to be made.

The next step could be to contact BBI Brandboost on 01494 452600, by email or via the Live Chat function on our website to use our responsive website design and SEO expertise to help your website to look and perform at its best on mobiles, thus gaining Google’s stamp of approval!