... Like we just did!

Let’s be honest, reading about new website launches can be distinctly underwhelming. If the angle of our story was simply “check out what we’ve done at www.bbi.co.uk! Doesn’t it look great?” then we couldn’t blame anyone for not being particularly interested.

However, we’ve gone further by listing seven key decisions we made about refreshing our website design and content. Hopefully, this information may be useful for your business. So here goes!

This is what we did and why...

1. Rebranded and repositioned ourselves
The website development and marketing elements of BBI Brandboost have become increasingly integrated and we have a new logo to represent and confirm our close-knit operation.  We have also merged three websites into one, creating a single hub for all inbound visitors via the web and social channels.

The content and visual style needed to reflect our new corporate branding and the greater fusion between our services.  We believe that our new website achieves this.

2. Created a new look for changing times
Even without a rebranding exercise, it’s crucial to periodically undertake a revamp of website content in a way that optimises presentation and visual impact for today’s marketplace.  For most companies we recommend that this sort of exercise should be carried out at least every two years.

Changing with the times does not mean following fashion but rather demonstrating your take on current trends.   We decided on making major changes to the visual elements on our site, but for other companies the upgrades may just require a fine tuning of appearance and style.

3. Generated new content for our evolving objectives  
Content needs to be continually refreshed. Any developing business has new information to disseminate, but we believe the exercise should go further than just producing topical website articles and blogs. Every service that you offer and how you describe it needs to be analysed in the light of your evolving aims and your view of the current business environment.

From our standpoint, it was essential to show that we have the right approach to ongoing web and communications developments. For other companies priorities may be different, such as reflecting new industry and environmental goals.

4. Produced a no compromise responsive design
We made our former website responsive almost as soon as the technology became available and have worked extensively on client sites to ensure they also present well on smartphones, tablets, desktops and other devices.  However there’s a difference between making an existing website responsive and creating a new fully responsive website.

With a major upgrade there is the opportunity to design every element so that the website not only adapts responsively to any smartphone or other receiver but looks as if it’s designed specifically for it.   This was our aim, because we wanted no compromise on the impact that our new website could achieve on any device.

5. Adapted to the changing SEO environment
New and more sophisticated search engine algorithms provide many more opportunities for highly focused SEO.  It is possible to guide visitors to exactly the right web page for their enquiry rather routing via the home page.  Researching and implementing key phrases and SEO techniques, we’ve aimed to make it as easy as possible to find exactly what you’re looking for if your requirement is specific. However, we’ve also optimised our site for the visitor wishing to browse and cross reference our information and services.

Search engines also put a value on authorship, spokesmanship and personal engagement. This is a bonus for us because we value the opportunity to show the expertise of members of our team. So a feature of our site is a continual flow of articles on online communications and marketing topics under individual by-lines.

6. Enhanced user experience and engagement
We were very keen to enhance the user experience (UX) of our website. Quality of content is part of the picture, but we were also determined to make our site really easy and pleasurable to navigate. So we have not only produced easy-to-use drop down menus and practical prompts, links and information inserts, but also focused on the design excellence of these functions.

Fostering engagement requires an engaging site, seriously informative but fun to visit too. We think we’ve got the balance just about right. We aim to encourage inbound visitors from social channels and through our Live Chat function. What we have decided for ourselves, and what we recommend to clients, is to concentrate on key social media rather than trying to engage through a plethora of channels.  We believe that the networks linked to our website are great for the B2B audiences where our target markets lie. 

7. Demonstrated our history and client relationships
Like just about every website, we have an “About Us” section, which includes a timeline of the major events in the development of BBI Brandboost. However, just as important is what other people say about you. We’ve been in business a long time and have secured the appreciation and loyalty of many clients over the years.

We have got some great personal references and links to client testimonials on Google+. These relate for specific projects rather than just saying what nice people we are to work with.  We have also posted case histories from different sectors which we are continually building upon.  BBI Brandboost is committed to providing continual support to its clients and what they say about us shows that we do a pretty good job of it!

So that’s the seven reasons for our website makeover, one or more of which may have rung some bells with you. Please contact BBI Brandboost at any time on 01494 452600, by email or via our website Live Chat to discuss how we could help you make your website a vibrant and focused communications asset for your business.