Will Penguin 2.0 negatively affect your website in Google results?

Most of you won’t know what this sequel to Penguin is all about, why would you?

However, this latest “big” update from Google is going to undo much of the “grey” SEO techniques employed by some “web developers” over the years which have succeeded in getting many a website on the first page of Google.  Well done them, good job, but…

…what is Penguin 2.0 and what effect is it going to have on my website? Simply put (this article is not aimed at the Search Engine Optimisation (SEO) professional), Penguin 2.0 will negatively affect the ranking of those websites which have achieved top rankings by “dodgy” in bound links (you may know them as link farms or the posh term “directories”, reciprocal linking, link wheels and some paid links).

Penguin 2.0 will go further than the first incarnation of Penguin and is going to affect a whole raft of business websites whose owners may not even imagine they have done anything wrong.

Worried?  What should I do?  Well in the immortal words of the ‘Hitch Hikers Guide to the Galaxy’, Don’t Panic!!!

Although being thorough in Penguin 2.0, Google havemade it clear that website owners should assess their websites inbound links and then start a programme of removing any “dodgy” links from third party sites which have no relevance to their business.  The difficulty here is as a website owner you will not know what the state of these inbound links to your site is unless you find out;  so you can either take action or do nothing and then maybe ‘Panic’ in a couple of months time when you don’t see your site on the first page of Google.


So, you want to take control of how Penguin 2.0 will affect your website, what’s next?

  1. Audit the site; understand where your inbound links are coming from.
  2. Assess the inbound links, which ones are likely to cause a negative Google page rank with the Penguin 2.0 update.
  3. Disavow those links to your site.

Yes, this could be a painstaking task but if you take control, your site and your business will benefit.

If you would like an audit of the inbound links to your website and advice on how to carry out SEO correctly to achieve better rankings then give the BBI team a call on 01494 452 600 or email info@bbi.co.uk.