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16Mar

Make the most of your Google listings

Why does it matter?Googlelistingsarticl...

Making the most of your Google listings can not only boost the overall visibility of your website, but can also enhance user experience and brand perception in the process. In a time when organic search results and transparent marketing strategies are a must for successful businesses, optimising your Google My Business (GMB) comes with the territory. In fact, recent studies have shown a staggering 30% of all online traffic goes to top Google page results, and with Google processing 3.5 billion searches per day, it opens up a lot of opportunities.

These days the blasé in-your-face way of advertising is no longer effective, with this strategy often harming brand perception and turning potential consumers off the brand. The online environment has created an incredibly saturated market, with advertising getting lost in the white noise and very rarely managing to gain personal affiliation with its desired demographic. This is why optimising your Google listings organically can boost the visibility of your site, enhance your brand perception and increase traffic to your website.

 

What makes it great?

 

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So what makes it great? We analysed, cross referenced and compared Google’s latest gizmos to see what makes it useful (and what you could potentially skip).

So what do we love? A new instalment that Google has included in its Google My Business (GMB) is a new option to add a call to action – with a series of button choices, including “learn more” “reserve” and “sign up”. This moves away from the aggressive and obvious advertising that many businesses lead with, and instead allows the user to enter the site at their leisure, giving your brand a “take a look around” stance, as opposed to “buy now”.

What’s more is the new feature that allows you to post to Google. Now this post option allows businesses to show their activity, grow their organic presence and highlight important issues, events or work they have completed. As you can see a clear date of when the post was updated, it does mean your company should be utilising this regularly, but if implemented properly it can create a real personal touch to your business.

Finally – it’s free. This means that if you can optimise Google My Business and remain an active member of the online community, Google will reward you free of charge. For SME’s in particular, this is one of the most cost efficient ways to boost your company.

We’ve done the research so you don’t have to, and we’ve got the team to make the process easy for you. Maybe you’re looking to create some fantastic video content to post? Perhaps you want to find the best way to incorporate your brand identity with GMB to boost your presence in search results? Or maybe your current marketing company needs a little help adding the technical bits and pieces to you marketing strategy? Whatever your needs, we’ve got the team in place to talk you through the do’s and don’ts of Google listings.

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