At BBI Brandboost, we have been designing and building websites since 1996 and our ethos focuses around understanding not only the client and their business objectives.
Website management involves the process of uploading content, graphic designs, or updating a website in order to maintain its market share.
BBI Brandboost has a long record of achievement in website and marketing services and we have gathered together some of the most interesting projects we have undertaken for clients across a number of industry sectors.
Google has always looked at the number of links a web page has to help determine where it should rank in search results. However it has always been about quality over quantity. Let us explain.
There are websites known as link farms which contain no meaningful content but instead are made up of thousands of links pointing to websites owned by their paying customers. A link farm exists purely for the purpose of boosting the apparent popularity of other websites by increasing the number of incoming links each one has. Businesses that use this approach as part of their strategy may well find that it will come back to haunt them because it is a linking solution which is detested by Google.
An example of when a company has been punished for manipulating links dates back to early 2013 when Interflora was penalised for failing to comply with SEO regulations. At the time it was reported that Interflora had paid newspapers to run stories which were only there to provide links back to its website, which in turn artificially improved the website’s Google ranking. Google found out and removed them from search results, just in time for Valentine’s Day!
The best way to increase the authority of a website is to gain a “dofollow link”, which will allow Google to crawl the link and establish the credibility of each backlink. A dofollow link is a link that helps in terms of SEO by passing the authority of the origin site to the destination site. Dofollow links should reflect that the person or company linking to a website genuinely wishes to share that content without receiving a financial inducement. Links that are paid for should be labelled ‘nofollow’; it is when this rule is broken (as in the case of Interflora) that Google clamps down on offenders.
There are ways of buying dofollow backlinks, but they do not guarantee SEO success and blatantly go against Google’s Webmaster guidelines. However a recent twitter poll by Barry Schwartz shows this will not put some people off from doing this, as 37.1% of responders indicated they would pay to get links.
When deciding which webpage to link to a website these factors should be taken into strong consideration:
For businesses that specifically aim to reach target audiences in their locality, a post by Mailchimp provides useful advice about the functioning of Google’s local algorithm, “In local SEO, it’s generally more important to acquire inbound links from businesses or organizations that are influential within your area.”
If your marketplace really is set within a limited boundary, think about ways to get other local businesses and even local news outlets to mention your company. You could sponsor a local team for example, or join and support some local associations.
Here at BBI Brandboost, as part of our SEO service, we look at establishing links that are both authoritative and relevant in line with requirements of latest search algorithms. If you would like to find out more about how we can improve the authority of your website contact us now.
As well as managing the SEO programmes for BBI Brandboost clients, Bradley is also one of our talented team of copywriters. These complementary capabilities ensure that online content enriched for SEO also engages target audiences and offers the highest quality UX. As our dedicated SEO specialist, he is an expert at research, analysis and implementation of the programmes we implement to enhance online visibility for our client brands.