In business, change is inevitable and sometimes may be forced upon you when the status quo appears preferable. Communicated correctly it can be a boon.
Many businesses have invested a lot of time and resources into their Facebook pages but on the back of Mark Zuckerberg's recent comments, could it be time to delete them?
In the second episode of the excellent BBC Radio 4 series titled “Why are we so angry?” Oliver Burkeman discussed the burgeoning phenomenon of anger expressed online...
A newsletter email from Google we received contained a broken link. Will it stop us subscribing? No. But does it give you permission to be relaxed about errors in your own marketing? Definitely not.
A survey conducted by Marketing Week has come up with the extremely unwelcome result that only 3% of students aged from 18 to 24 years old believe that marketing would be a good career option for them.
Social media channels have had a lot of bad publicity recently about the content they allow end users to post. They are now showing more willingness to take a measure of editorial control over their content.
Businesses wishing to engage with audiences on Facebook or Twitter may feel uncomfortable in this increasingly unfriendly online environment. So should companies look for other online channels to promote brand awareness?