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A newsletter email from Google we received contained a broken link. Will it stop us subscribing? No. But does it give you permission to be relaxed about errors in your own marketing? Definitely not.

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A survey conducted by Marketing Week has come up with the extremely unwelcome result that only 3% of students aged from 18 to 24 years old believe that marketing would be a good career option for them.

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Social media channels have had a lot of bad publicity recently about the content they allow end users to post. They are now showing more willingness to take a measure of editorial control over their content.

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Recently, Facebook had to apologise for occasional flurries of colourful balloons going up when Indonesians posted about the tragic earthquake on the island of Lombok.

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In a recent Marketing Week online newsletter, Colin Wilson examined the difficulty that marketers can face when trying to differentiate between fads and trends. Is a given development...

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You would think that travel sector websites, given that they are designed to present attractive destinations and exciting holiday experiences, would excel in the user experience they...

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