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Pay per click (PPC) is one of the most popular forms of online marketing today and offers businesses the chance to promote their products and services to a massive audience.

Words and expressions need to be chosen carefully to suit the audiences that are being communicated with to avoid confusion.

On Monday 8th March, schools in England have been opening their gates to returning pupils as the first tentative step to easing lockdown restrictions. So what opportunities for business are likely to be unlocked as we pass this milestone stage of the exit from lockdown?

In 2018 we looked at the way fake reviews, dishonest headlines and exaggerated claims were making it hard to distinguish between online fact and fiction. The coronavirus pandemic has made matters worse in many ways, with those who like peddling untruths able to latch on to the fear and uncertainty surrounding this invisible threat.

Google has announced that it will be launching a page experience update in May 2021.

The government have had to get their messaging clear throughout the pandemic, and we believe the latest advice might be spot on.