PPC Marketing High Wycombe

PPC is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher whenever the ad is clicked.

It is one of the most effective ways to encourage users to a company's website or ecommerce facility to make a purchase. However, to implement a campaign effectively can be a time-consuming process that needs to be carefully thought out from start to finish.

There are several universal strategies out there which can be used to good effect and PPC marketing is made up of a number of important stages. 

PPC High Wycombe

PPC Marketing Trends

PPC on target with BBI Brandboost

With PPC visitors 50% more likely to makea purchase than organic visitors, the urgency to be ahead of the competition in the PPC market is there for all to see. One way we find can be effective in boosting a client's visibility is by monitoring and adopting any trends which could enhance the content value of their PPC ads and indicate how an account should be managed. Some of these trends include:

  • PPC Automation: Statistics show that automation is definitely here to stay. More and more marketers are using Google’s responsive ads and the options available from Google Ads can support the efficiency of campaign management. 
  • Change of Platforms: There has seen a shift in the location of where ads are being placed by marketers. While Google and Facebook can still provide effective platforms for PPC ad campaigns, there are other options of potential interest which can offer a less competitive environment. For example, using platforms such as Bing and Amazon can be effective for PPC marketing programmes depending on the audiences being targeted. 
  • Video: The creation and user consumption of video content has continually been growing, and this makes video an attractive option for PPC ads. Creating informative video ads can really help the user make a purchase decision, which is what PPC marketing is all about. 

PPC Services from BBI Brandboost

Full suite of PPC servicesAs a long established and professional PPC company, we are able to provide a full range of services, which include: 

  • Competitor research: Evaluating the positioning of a business within its market sector in relation to competitors and their activities. This research will then support the creation of an accurately focused and successful campaign.  
  • Keyword research: Undertaking a significant amount of planning in setting up PPC ad campaigns. Part of this involves the data-based analysis of selecting which keywords are best suited for describing the products and services that a business has to offer.  
  • Targeting: Establishing the most likely target audiences to engage with a company's PPC ads is a further key step in setting up effective PPC campaigns. 
  • Copy creation: Producing free flowing, optimised and coherent text to draw in and inform target audiences and improve CTR.
  • Optimisation: Using Google Ads to tactically boost positioning in Google search page rankings, either with or without SEO support.
  • Bid strategy optimisation: Using the best tools available to gain optimum search term opportunities at a competitive cost.
  • Reporting: Supplying the client with insightful reports into how their campaign is running. This will also help us to make an alteration if the data backs it up and to make recommendations for future actions to improve results.

Our expertise will help your business to get the most out of its budget and provide you with a successful campaign. If you are in need of a PPC company, or have any questions about PPC Marketing, please do not hesitate to get in contact with us. 

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