Keeping up with your audience is vital with any marketing campaign, and understanding the needs of your demographic is where it starts. Now that social media is more open to a wider range of ages, interests and concepts, it means that creating specific and targeted advertisements can be implemented on a global scale.
Of course, platforms such as Facebook, Twitter, LinkedIn and Instagram have global reach and many of our clients use social media to engage with national and international target audiences. But for others, engaging with locally based B2B or B2C targets via social media is an important element in their marketing strategy.
This is where social media can be fantastic for business. Not only can you enhance your brand perception and develop a loyal community of prospects, but you can also use these platforms to advertise to local and highly targeted audiences.
Furthermore, by increasing your digital exposure it can also aid with the website’s overall SEO value, leading to an increase in first page rankings and as a result, more traffic being driven to your website. As well as this, utilising social media marketing for your company can in fact cut marketing costs, and is one of the most affordable ways to brand your business and tell your story. Integrating this into your marketing can allow you to highlight key events, PR worthy news and give your company a personality that resonates with the desired audiences.