Particularly among small businesses, SEO is an important tool to utilise. Getting the right SEO team on the case is by far the most cost effective way to increase traffic, engagement and in doing so business enquiries. Authenticity is the key to building trust amongst your audiences, retaining clients and increasing revenue. In fact, AdWords only get an average click through rate of 2%, compared to over 20% of traffic that first ranking organic SEO results can yield.
So what does SEO entail? In short, there are three sections to optimise when looking at your company’s SEO. The first being the technical architecture of your website and subsequent pages throughout. Ensuring the meta-data is optimised, and correct alt tags are created where appropriate means Google can index your page faster, and will reward those that abide by its rules.
Second is the content of your website itself. Even if your content is gold, and has been for the last 5 years, it doesn’t mean you should just sit there. Creating the right content that is accessible with relevant and up-to-date information is crucial. By updating your website pages it shows Google that your site is active, and in doing so can generate higher rankings. Understanding your audience and cross referencing their needs and interests with key phrases that gain high monthly volume is the best way to make sure your website remains optimised. Not only does this ensure your key phrases are maintained, but it can also boost the SEO of your overall website, which means it will rank higher as a whole compared to others.
Finally, SEO link-building plays a crucial part in the SEO of a website. This involves the in-bound links from other websites to your own, and can boost not only the Domain Authority, but also the overall search visibility of your website. However, achieving links from websites with low Domain Authority can in fact hinder the SEO of your site.