Creating tailored modules, apps and website functionality
As the central hub for financial technology and innovative start-ups, it’s no surprise that British fintech firms attracted $1.8 billion in venture capital investment in 2017 – up 150% from the previous year.
In fact, the number of financial trademarks has risen by 35% over the last five years, according to figures from Intellectual Property Office, and the sector is now worth £7billion to the UK economy, employing over 60,000 people.
Software and services from digital banking platforms to automated cash payment services and peer to peer lending has allowed the financial technology sector to boom throughout the UK, causing financial services to pour hundreds of millions into promoting new products and services.
For those working in the fintech sector, the most important factors to consider when creating the right platform or service are user experience (UX), security, and having a tailored approach to creating and maintaining complex algorithms that can provide high quality service to end users.
BBI Brandboost has experience in both finance and technology, having developed modules, apps and bespoke website functionality to our clients in the financial services sector.