Archive by author: Jason FreemanReturn

As a hands-on company director, Jason inspires our team with his visionary approach to marketing coupled with his impressive technical expertise. A stickler for detail with an eye for design and a talent for writing, Jason is as adept at creating eye-catching marketing material as he is at planning the strategies behind goal-surpassing marketing campaigns.

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What is the difference between AEO and SEO, and why should your business care? We look at the key considerations in AEO, and explain why position zero is the new digital marketing battleground.
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Strategic distraction through positive PR is a well-known crisis management technique that many brands should be prepared to deploy when faced with negative publicity.
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