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The Developer’s Dilemma: When AI Helps — and When It Hurts
The Developer’s Dilemma: When AI Helps — and When It Hurts
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Artificial Intelligence has become a familiar presence in almost every developer’s workflow. According to the 2025 Stack Overflow Developer Survey, 84% of developers are using or plan to use AI tools.

Google’s August 2025 Spam Update
Google’s August 2025 Spam Update
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Google completed its August 2025 spam update on 22nd September, following a 27 day rollout that began on 26th August.

From the Championship to the Top Flight: What Start-Ups Can Learn from Newly Promoted Teams
From the Championship to the Top Flight: What Start-Ups Can Learn from Newly Promoted Teams
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Each season, the Premier League welcomes three new clubs from the Championship. Often, those promoted sides quickly find themselves out of their depth. Last year, Leicester, Ipswich and Southampton went straight back down. The year before, it was Luton, Burnley and Sheffield United who could not survive the step up.

A to Z of Marketing - Z is for Zero Click Searches
A to Z of Marketing - Z is for Zero Click Searches
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In this episode, Andrew breaks down one of the most misunderstood – yet pivotal – shifts in digital behaviour: Zero Click Searches.

UK Secures £31bn Tech Investment led by Microsoft
UK Secures £31bn Tech Investment led by Microsoft
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The UK has secured its largest-ever technology investment package, with Microsoft committing an unprecedented £22 billion over the next four years to strengthen Britain’s artificial intelligence (AI) and digital infrastructure.

When Your Product Gets Misunderstood – Turning Confusion into Clarity
When Your Product Gets Misunderstood – Turning Confusion into Clarity
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Even the best products don’t always get the reception they deserve.

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08Mar

Brilliant Shine Balloons are a Virtual Triumph

Andrew Libra | 08 Mar, 2019 | Return|

BBI Brandboost were delighted to be one of the sponsors of the “Supporting Newborn Babies Race,” an imaginative online interactive event recently organised by Shine. This is a terrific charity that provides specialist advice and support for individuals with spina bifida and hydrocephalus and their families.

Shine’s virtual balloon races

This is a great way to raise funds and since the 1990s Shine has been approaching thousands of companies each year to sponsor their own balloon in a highly entertaining race. In 2009 they started holding their races in the virtual world because of concerns that real helium filled party balloons could cause damage to wildlife and the environment.

Shine’s virtual balloon races are very popular events and have successfully raised funds for this worthy cause. You can decorate your balloon, interact on social media and get thoroughly uplifted by the experience! This year over 2,100 sponsors took part. Our BBI Brandboost balloon valiantly travelled 4,854.16 virtual kilometres and finished in 740th position. However, we are by no means feeling deflated!

Our congratulations to the winners and our thanks to Shine for organising this fantastic event. Also, our apologies for the two balloon puns in the previous paragraph, but we just couldn’t resist the temptation!

About the Author

Andrew Libra

As MD of BBI Brandboost, Andrew heads up our award winning team of Online Communications & Marketing Specialists, which provides an extensive suite of website development, application development, online marketing, SEO and social media services to local, national and international businesses. Find out more about Andrew...