The world of structured data is riddled with misunderstandings because too many developers and content managers rush in waving their JSON-LD flags without pausing to consider the fundamental architecture that Google actually cares about.

The year 2024 will be remembered as a turning point for online trust. Generative AI, with its ability to create words, images, and even videos with just a text prompt, has shattered our collective ability to discern reality from fiction.