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How Can Video Marketing Improve SEO?
How Can Video Marketing Improve SEO?
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Businesses that treat video as part of their SEO strategy – rather than as a separate activity – often see stronger rankings and better user behaviour signals.

How much should be spent on PPC advertising?
How much should be spent on PPC advertising?
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While there’s no single “correct” figure, there are sensible ways to approach PPC budgeting so your spend delivers meaningful results rather than guesswork.

What’s the difference between UX and UI design?
What’s the difference between UX and UI design?
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UX focuses on how someone experiences your website, while UI is the visual and interactive layer of a website.

How does UX and UI design improve conversions?
How does UX and UI design improve conversions?
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A website can look great and still fail to convert. This is because users may struggle to interact with your site.

How often should a business send emails?
How often should a business send emails?
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The right frequency depends on your audience, your objectives, and the value you’re providing.

Can You Redesign an Existing Brand Without Losing Its Identity?
Can You Redesign an Existing Brand Without Losing Its Identity?
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A brand redesign can feel like a balancing act. On one side, there is the need to modernise, stay relevant, and respond to changes in the market. On the other, there is the risk of alienating existing customers by moving too far away from what made the brand recognisable and trusted in the first place.

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19Feb

Google Business Profile Management

Bradley Rose | 19 Feb, 2024 | Return|

Google business profile management

Enhancing visibility for your business is paramount, and Google provides you with the tools to achieve this effortlessly. By setting up, configuring, and consistently managing your Google Business Profile, you significantly increase your chances of getting noticed in searches related to your business niche. Here's what you need to know about GBP:

Share Crucial Business Information

One of the first steps to improving visibility is to provide essential business details. GBP allows you to prominently display your business name, address, phone number, website link, and a brief description, helping potential customers find you easily.

Collect Reviews

While Google doesn't explicitly state it, businesses with positive reviews often rank higher. With Google Business Profile, you can gain reviews directly from your customers, showcasing the quality of your products or services and building trust among potential clients.

Highlight Products & Services

Google Business Profile gives you the ability to feature your products and services, adding depth to your listing. Simply provide details and images to enhance the visibility of what you offer.

Explore Additional Features

Enhance your listing with various features such as showcasing products, offering services, enabling appointment bookings, receiving messages, answering FAQs, and creating posts, offers, and events.

If you're interested in learning more about leveraging your online presence through Google Business Profile, don't hesitate to reach out to us. We're here to help you make the most of this powerful tool!

About the Author

Bradley Rose

As well as managing the SEO programmes for BBI Brandboost clients, Bradley is also one of our talented team of copywriters. These complementary capabilities ensure that online content enriched for SEO also engages target audiences and offers the highest quality UX. As our dedicated SEO specialist, he is an expert at research, analysis and implementation of the programmes we implement to enhance online visibility for our client brands.

Find out more about Bradley...