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Improve audience engagement with a new website

Jason Freeman | 10 Mar, 2023 | Return|


Is your website out of date

If a website is not giving a business the results it was designed for, is experiencing frequent technical problems and has style issues, then it may be time to think about getting a new one. 

A visually-appealing website which provides visitors with a high-quality user experience will help engage with visitors and increase the chance of them becoming business leads. 

To help determine if a new website is required, there are three areas to think about:


Are visitors to your website flowing through your sales funnel in the way you would want? Has the performance of your website as a sales and marketing tool given your business the support it requires? Or, have there been fewer enquiries generated in recent times? 

If your website is not delivering the results you want, it may well be time for a new one. In most cases, a website will be failing because of either technical or style issues. 

A website with technical issues will cause users to become agitated at not being able to navigate with ease, and deep-rooted problems may cause Google to lower a website in organic search results. A site with style issues may cause users to bounce instantly if they view a website as dated or unreadable. 

Please note: websites can continue to be successful even with issues present, but that is only if they have a truly loyal following. Without devoted fans – people willing to suffer inconvenience to reach the content they crave - the moment a website starts to develop faults, its decline is inevitable.

Let us take a deeper look into the most common issues with underperforming websites: 

Technical issues

Does your website perform well on a mobile phone? Conversely, does it work as it should on modern widescreen monitors? How about in the latest browsers or when viewed on a pc running on Windows 11? Is your website quick to load or does it keep would-be visitors waiting so long that they give up and go elsewhere?

If your website is more than a year old, have you tested it on Windows 11? The latest operating system from the Microsoft stable was released in October 2021.

Apart from performance issues which may deter visitors or prevent them from converting into leads, there are also more serious technical issues that can arise the older a website becomes. For instance, have any visitors to your website expressed concerns about automated warnings from browsers or, even worse, reported clearly malicious interference on your website?

The older a CMS becomes, the more vulnerabilities appear and the more it becomes open to abuse.

Style issues

People may say that style is subjective, but it is open to objective analysis.

While beauty is in the eye of the beholder, we can nonetheless see whether a website looks dated. The best paisley-patterned, beige shirt with an oversize collar and flared cuffs may very well be a high quality, well made garment, but it will still look out of place in the year 2023. Likewise, while the elements within your website may all line up perfectly and contain excellent imagery, if everything is formatted in an old style or laid out in a way that has fallen out of favour, your website will come across as unconvincing in today's marketplace.

Website Design from BBI Brandboost

If your website is not being found, or if the traffic to your site is not resulting in leads and sales, we can provide the answer. We will analyse the performance of your website and (if suitable) advise on how an updated version will better achieve your marketing goals.

Remember that in many cases your website is the first thing visitors will see about your business. Making a striking first impression is vital and a new website can help engage with your target audience. Please contact us now so we can help your business succeed. 

About the Author

Jason Freeman

Jason Freeman

As a hands-on company director, Jason inspires our team with his visionary approach to marketing coupled with his impressive technical expertise. A stickler for detail with an eye for design and a talent for writing, Jason is as adept at creating eye-catching marketing material as he is at planning the strategies behind goal-surpassing marketing campaigns.

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