Latest News

During strategic discussions at our offices or online, many clients express confusion regarding their SEO strategies and desired outcomes for website marketing. Over time, SEO has become shrouded in assumptions and myths, often unrelated to actual techniques for enhancing organic search traffic. To demystify the process, we have compiled a list of frequently asked questions that every website owner should consider before starting SEO:

1. How much does it cost to rank number one on Google? Ranking highly on Google or any search engine isn't a one-size-fits-all scenario. It involves detailed research on business competitors, keyword analysis, link building, and on-page optimisation. Each case is unique, and there's no standard cost or timeframe for achieving top rankings.
2. I'm too busy to update my website regularly! What can I do? Allocating time for website updates is crucial. Search engines prioritise websites that consistently provide fresh and relevant content. As a website owner, you're in the best position to keep your site up to date, ensuring its relevance and interest to potential customers.
3. I don't engage with social media. Should I? Social media can be daunting for many, but it's a valuable tool for SEO. Search engines view social media activity as a way to identify new and relevant content. 
4. Why hasn't my site's ranking improved immediately after optimisation? Optimising a webpage may yield immediate visible changes for visitors, but search engines take time to recognise and index these alterations. It can take weeks for search engines to crawl and index updated pages, leading to delays in ranking improvements.
5. Can't I just stuff keywords to rank number one? Keyword stuffing is an outdated SEO tactic. Search engines like Google and Bing employ sophisticated algorithms that consider hundreds of factors beyond keywords. They analyse your page and its context relative to competitors to deliver the most relevant search results.

Each company and industry is unique, facing different competition levels that influence ranking potential. Successful SEO demands thorough research and strategic planning to achieve tangible results. Contact us now for any SEO and website queries you have.