The world of structured data is riddled with misunderstandings because too many developers and content managers rush in waving their JSON-LD flags without pausing to consider the fundamental architecture that Google actually cares about.

Marks & Spencer (M&S) has launched a new campaign, ‘Make an Understatement’, focused on both men’s and women’s underwear. The campaign has been widely reported as the retailer’s first dedicated men’s underwear campaign in a decade—but is that really the full picture?

Strategic distraction through positive PR is a well-known crisis management technique that many brands should be prepared to deploy when faced with negative publicity.

Without a clear and compelling brand identity, businesses risk blending in rather than standing out.

Digital PR is a strategy designed to bolster a brand's online presence and reputation. It seamlessly blends traditional PR techniques with the digital landscape. Activities encompass online press release distribution, social media engagement, influencer collaborations, and content marketing – all working together to increase brand awareness and build trust.The core objective of digital PR is to reach a wider online audience, enhance search engine rankings through high-quality backlinks...

Brands will display more benefits in the public domain than those specifically exhibited by the excellence of their products and services.