Answer Engine Optimisation (AEO) is about structuring your content so it can be understood, extracted and presented clearly by AI systems.

B2B buyers are changing and sales must change with them. According to Gartner 67% of buyers prefer not to engage with a sales rep early on.

At BBI, we measure SEO performance in a way that connects search data to real business outcomes.

Small and medium sized businesses can use AI tools to improve efficiency, decision making and customer experience.

Businesses that treat video as part of their SEO strategy – rather than as a separate activity – often see stronger rankings and better user behaviour signals.

While there’s no single “correct” figure, there are sensible ways to approach PPC budgeting so your spend delivers meaningful results rather than guesswork.