Why Analytics Matter 

Website analytics provide valuable insights into website performance and user behaviour. By tracking key metrics, you can identify areas for improvement and make data-driven decisions to optimise your website for better results.

Essential Website Analytics Tools

• Google Analytics: This free tool offers a wealth of information on website traffic, user demographics, page views, conversions, and bounce rates.
• Search Console: Another free tool from Google that provides insights into how your website performs in search results and helps you identify opportunities to improve your SEO.

Key Metrics to Track

• Website Traffic: Monitor the number of visitors to your website and analyse trends over time. Identify traffic sources and understand how visitors find your website.
• User Engagement: Track how users interact with your website. Analyse metrics like bounce rate, average session duration, and page views per visit.
• Conversions: Define your website's conversion goals, whether it's making a purchase, subscribing to a newsletter, or downloading a white paper. Track conversion rates and identify areas to improve your website's lead generation capabilities.
• SEO Performance: Monitor your website's ranking for relevant keywords and track how changes to your content strategy impact search engine visibility.

Pro Tip: Use analytics data to create audience personas representing your ideal customer. This helps you tailor your website content and marketing efforts to their specific needs and interests.